Who is behind the Deetales?

marketing and social media agency founder

Meet Dee.

Always ahead of the curve, Dee’s career in digital marketing started long before Instagram became synonymous with the industry it dominates today. As a young content creator in the early 2000s, she was busy producing YouTube tutorials and blogging—back when vlogs and personal style posts were still uncharted territory.

Her story? It’s not your typical rise through the ranks. While most of her school peers had offline hobbies, Dee was already navigating the complexities of online brand-building with @inthedeetales. Throughout and after university, she continued partnering with international brands as a Creator, all while building a full-time career in marketing at leading Irish advertising agencies and in-house for top brands. During this time, Dee managed multi-million euro influencer-led campaigns, gaining a 360° view of the Creator industry and earning a trophy case of industry awards and social media accolades. This dual experience allowed her to master every facet of marketing, from front-facing content creation to behind-the-scenes strategy and execution.

By the time she relocated to Zurich in 2019, Dee had a decade of combined experience as a Creator and Marketing Strategist across Ireland and the UK, along with a Masters in PR & Communications. Bringing her native English fluency and international expertise to the Swiss market, Dee quickly carved out a niche in an industry eager for fresh, inclusive voices.

After all that, forming the Digital Deetales team felt like the natural next step—a creative powerhouse that empowers brands with modern branding strategies and insights for social success.

“At Digital Deetales, we get the full picture: The vision of brands, the rhythms of agencies, the spark of creators, and the desires of consumers.”

Curious to see what we can do for your business?

“Dee represents the modern Marketeer. She understands and responds rapidly to emerging trends and has great insight into social platforms and how they can be leveraged to target audiences. On a personal level, she is a valuable and supportive team player, collaborative, and a real pleasure to work with.”